“Semiotic cults” as a phenomenon of mass culture in the digital age

Yu. I. Khokhlova, A. N. Sunami

Abstract


The report examines the phenomenon of so-called "semiotic cults" — communities of like-minded people formed around works of popular culture, both literary and visual (films, cartoons, comics, etc.) and having features of a religious cult. This issue seems to be especially relevant in the context of the digital age, in the context of the widespread use of social networks and the adoption of a paradigm for determining the value of content through "feedback" expressed in likes, comments and the number of subscribers. As an example of such a para-religious movement, the community of "Disney adults" formed around Disney products is cited. 


References


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DOI: http://dx.doi.org/10.31312/978-5-6048848-7-4-18

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