Negotiating Cultural Identity in Vietnamese Game Design: Tradition, Globalization, and the Creative Industries

L. T. Van-Ha

Abstract


This paper examines how Vietnamese game developers negotiate cultural identity under global and structural constraints. Through two cases—300475, a cancelled historical shooter, and Thần Trùng, a locally successful horror game—it shows that cultural expression in Vietnam’s game industry emerges through hybridization rather than pure authenticity. While Thần Trùng reinforces identity via familiar spaces and folk beliefs, 300475 reveals the limits of financing and infrastructure. The study argues that hybridity is not failure but a practical strategy for survival in the global creative economy.

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References


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DOI: http://dx.doi.org/10.31312/978-5-6053157-5-9-5-05

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