Fabergé Jewelry as Digital Art Objects: Transformation of Elite Codes in the Culture of the Contemporary World

Abstract

Faberge jewelry, recognized as symbols of exceptional craftsmanship, luxury and cultural significance, is currently undergoing a transformation process in the context of the rapid development of digital technologies of the 21st century. The focus of this work is to explore how modern tools such as neural networks and virtual reality affect the perception, interpretation, and preservation of Faberge’s cultural heritage. Special emphasis is placed on considering generative neural networks, NFT collections, and 3D printing as new ways to interact with traditional forms of art and culture. The visual images created as part of the “Your Family Faberge” project are inspired by historical works and adapted to the user’s personal or family context. This phenomenon demonstrates how artificial intelligence can act not only as a visualization tool, but also as an interpreter of cultural codes. The paper examines changes in museum practices, as well as new forms of ownership and collecting, including NFT objects. Special attention is paid to philosophical and aesthetic issues.: how do digital media influence the perception of traditional art, is it possible to preserve authenticity in a digital environment, and how is cultural memory being reinterpreted. Thus, the study offers a comprehensive look at the intersection of digital technologies and cultural heritage.