ETHICAL EXPERTISE OF CHILDREN'S MEDIA AND MEDIA CONTENT ADDRESSED BY THE CHILDREN'S AUDIENCE

Abstract

The analysis of media content for children is one of the most demanded expert ethical tasks from the moan of society and requires special training of experts.  A scientific seminar in the format of a roundtable was held with the aim of developing and testing a methodology for the ethical expertise of children's media and media content addressed to a children's audience.  The research group proposed to the participants of the roundtable in advance the methodology for conducting the ethical review.  The 3rd year students of the Applied Ethics direction of training took part in the roundtable. Students presented the ethical review of children's media.  As an object of assessment, students chose animated films that have a large audience coverage and affect the consciousness of the child.  The scientific seminar made it possible to identify the most difficult and problematic areas of ethical expertise of such a cultural product as children's media.