The Internet as a Special Sphere of Existence of a Modern Classical Music Performer

Abstract

The article is devoted to the influence of the technical revolution on the development and functioning of classical music. The professional activity of modern classical music performers is strongly dependent on technical devices that became widespread in the twentieth century, when audio and video recordings became an integral part of society. The audience of the XXI century was replenished with generations of millennials and centinials who grew up surrounded by digital technologies, for whom the digitization of culture is a natural phenomenon, and acquaintance with samples of musical art on electronic platforms is comfortable. The principles of replication and transformation of unique works of art into mass production, the technical simplicity of creating and distributing amateur works on the Internet, have formed a special alternative virtual music environment. It operates according to its own rules, laws, algorithms and business models. The audience's interest in performers is measured by new categories — the number of likes and views. With the development of the Internet, Internet bloggers began to play a significant role in shaping public opinion, broadcasting their opinions to subscribers. Any technological revolution leads to changes in the social plan and the emergence of new values, as well as the necessity and inevitability of external and internal modernization of culture.