CORPORALITY OF PHOTOGRAPHY — CORPORALITY WITH NULL DENOTATION

Abstract

Photography in postindustrial mediaworld constructs our everyday life, that leads not only to transformation of cognition, but also to transformation of understanding of humanbody and it’s role in everyday life. In mediareality, which pretends to be the least one actual reality, photography alienates our body from us and turns it into something radical Other. The question about influence of photography on human body leads to new philosophical problems. First is the problem of multiplication of technical images and loss of the sense of reality, second is crisis of self-identification, the vanishing border between actual human body and its virtual model («body-with-null-denotation» by N. Goodman), third is the problem of human experience, senses, desire in the age of photocentric media. This article attempts to show how photography influences on understanding and perception of human body