MANIFESTATION OF POWER IN THE MEDIA (AESTHETICS AND RHETORIC)

Abstract

The article analyzes the ways to show authority in the culture. Examines visualizations and her rhetoric. Given the symbolic power, the authors consider the existence of it as a principle or a function that someone does. Power is not only recognition of the position of the slave, but sopredelâetsâ through the frustration. This approach allows you to issue a protest of consciousness.