DISCURSIVE MODELS OF FEMININE IDENTITY IN CONSUMER MAGAZINES (FOR EXAMPLE «COSMOPOLITAN»)

С. В. Кардинская

Abstract


The article presents a discourse analysis of the publications of the magazine «Cosmopolitan». This analysis based on the technique employed of D. Mathison. The study enables us to construct a model of female identity forming in the area of consumer magazine. The paper identified mechanisms of including of consumers in the discursive field of Cosmopolitan.

Keywords


discursive practices, female identity, consumption, consumer magazines.

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