DISCURSIVE MODELS OF FEMININE IDENTITY IN CONSUMER MAGAZINES (FOR EXAMPLE «COSMOPOLITAN»)

Abstract

The article presents a discourse analysis of the publications of the magazine «Cosmopolitan». This analysis based on the technique employed of D. Mathison. The study enables us to construct a model of female identity forming in the area of consumer magazine. The paper identified mechanisms of including of consumers in the discursive field of Cosmopolitan.