INFLUENCE OF ITALIAN DESIGN ON SOVIET CONSUMER CULTURE OF THE 1960 – 1970S

А. V. Smirnov/А. В. Смирнов

Abstract


The paper analyzes an impact of Italian goods on consumer culture of the Soviet Union. The author has chosen one example of industrial products, which were replicated by the Soviet industry: automobile FIAT-600, the prototype of ZAZ-965 «Zaporozhets». In the peculiar conditions of the USSR this product was meant for an absolutely new target-group and made a specific impact on the development of the automobilization of the country, providing Italian designers with the opportunity to employ their creative potential to a new object environmental. The paper examines cultural role of such products in the circumstances of the Soviet system of production, distribution and consumption.

Keywords


design in USSR; Soviet design; Italian design; everyday life in USSR; Soviet consumption; consumption in USSR; private cars in USSR

References


Бодрийяр Ж. Символический обмен и смерть. М.: Добросвет, 2000. 387 с.

Колодочкин М. ЗАЗ-965А: Непрестижная косолапость // За рулем.рф. 17.02.2014. Электронный документ. Режим доступа: http://experts.people.zr.ru/2014/02/17/zaz-965a-neprestizhnaya-kosolapost/ #comments (дата обращения 29.11.2016)

Путешествие из Запорожья в Красноярск на «горбатом» ЗАЗ-965 в 1977-м году (заголовок с экрана). Электронный документ. Режим доступа: https://www.drive2.ru/b/2647562/ (дата обращения 29.11.2016)

TRANSLIT:

Bodrijyar ZH. Simvolicheskij obmen i smert'. M.: Dobrosvet, 2000. 387 s.

Kolodochkin M. ZAZ-965A: Neprestizhnaya kosolapost' // Za rulem.rf. 17.02.2014. EHlektronnyj dokument. Rezhim dostupa: http://experts.people.zr.ru/2014/02/17/zaz-965a-neprestizhnaya-kosolapost/ #comments (data obrashcheniya 29.11.2016)

Puteshestvie iz Zaporozh'ya v Krasnoyarsk na «gorbatom» ZAZ-965 v 1977-m godu (zagolovok s ehkrana). EHlektronnyj dokument. Rezhim dostupa: https://www.drive2.ru/b/2647562/ (data obrashcheniya 29.11.2016)


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