TRANSLATION OF BRAND NAMES AND SLOGANS INTO CHINESE

V. Koroleva / В. Королева

Abstract


In the article author discuss the features of translations of brand names and slogans of foreign companies to Chinese, and which methods companies use to make this translation. The author not only considers systematisation of methods of translations based on Nanjing Marketing Group, but also suggest a new ways of this systematisation. The author also considers cultural and other features that had an influence on translation brand names to Chinese.


Keywords


brand; name; translation; hieroglyph; hieroglyphics; meaning; sounding; company

References


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TRANSLIT

Dumanskaya Chr. S., Linguistic and cultural peculiarities of printand out door public-service advertisingin China. Vestnik NGU. Seriya: Lingvistika i mezhkulturnaya kommunikaciya. 2010. Tom 8, 1 , P. 82–91

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World brands on Chinese http://www.daochinasite.com/study/brand.shtml (28.10.2017)


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